Brand Usage Guidelines

Brand Usage Guidelines

The Alliance for Telecommunications Industry Solutions (ATIS) is recognized as a global leader in technical planning and in the development of standards that drive the business of communications. A key component of the ATIS brand identity is the ATIS name, its trademarks and its logos. This Brand Usage Policy will show you the proper use of ATIS trademarks and logos. ATIS requires those referencing ATIS name, trademarks and logos to comply with the guidelines below.

ATIS Trademarks and Logos

ATIS has several trademarks including ATIS®, OBF®, and ESIF®.

In addition, ATIS uses the following logo in connection with its work:

Use the Correct Name and Notation

When referencing ATIS, it is usually most appropriate to use the full name of the organization in the first instance. Thus, documents should first refer to the “Alliance for Telecommunications Industry Solutions”, before using the acronym ATIS.

When referencing ATIS trademarks or logos, always include the proper notation after the name and logo. (® for Registered Trademarks and ™ for Trademarks). When using logos, always include the ® or ™ in every instance. However, for other trademarks, it is only necessary to annotate the first instance of the trademark in a particular document after the first instance the ® or ™ notation need not be used. It is also important to always use the full trademarked names as shown above.

Do Not Alter Names or Logos

When using an ATIS name or trademark, never vary the spelling, add or delete hyphens, make one word two, or use a possessive or plural form of the ATIS brand. Never abbreviate an ATIS trademark to create a new acronym.

When using the ATIS logo, never modify the design, add or delete any elements or words, change any colors or proportions.

When using an ATIS logo on documents, it is important not to skew, stretch, or otherwise manipulate the logo in any way.

When adjusting the size of the logo, the proper proportions must be maintained. It is best to adjust the logo to the desired size in a graphic program rather than trying to adjust it.

Do not break up an ATIS logo to use portions of it. The logo should always appear in its entirety, and no attempts should be made to change the colors or percentage of color used within the logo.

Use the Trademarks or Logos for the Appropriate Purpose

ATIS’ trademarks and logos may only be used for lawful purposes. Unless otherwise agreed to in writing by ATIS, the use of ATIS trademarks or logos should not be used in conjunction with third party trademarks or to imply ATIS endorsement of, support for, or participation in, events, products or activities.

Copyright Statement

Each name, term or mark that is a registered trademark must include the applicable mark and copyright statement when it is used.

Example: “_____ is a trademark or a registered trademark of the Alliance for Telecommunications Industry Solutions, Inc. All rights reserved.

The blank space should be a list of all ATIS trademarks and/or logos that appear in that particular piece.

Reservation of Rights

ATIS is the owner of all right, title, and interest in the ATIS name, trademarks and logos. No person or entity may reproduce or use (or authorize the reproduction or use of) the ATIS trademarks and logos in any manner other than expressly authorized by ATIS. Unauthorized use is strictly prohibited.

ATIS may, at its sole discretion, modify its trademarks and/or logos at any time. Please refer to the list above periodically to ensure your compliance. In order to assure compliance and quality of control, ATIS may request that you provide samples of any marketing, advertising, or other material that includes the ATIS trademarks and logos.