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New ATIS Initiative Aims to Speed Evolution to Content Optimized Networks

New ATIS Initiative Aims to Speed Evolution to Content Optimized Networks

WASHINGTON — Feb. 23, 2016 — ATIS today launched its Evolution to Content Optimized Networks (eCON) Initiative, a transformative effort that will establish an evolutionary path from today’s IP-based routing network to a future network that leverages the increasingly important role of content. This work will assess developments such as Information Centric Networking (ICN) and related research, with the goal of more efficient content and information delivery based on content naming approaches. A clear vision and set of path alternatives will benefit the entire content ecosystem as the industry explores the best path forward for improved network efficiency, content delivery and user experience.

With the rapid growth of video and rich content services, network operators have already taken steps to increase network efficiency and move content closer to the edge of the network. At the same time, application providers are deploying their own solutions to optimize content delivery and improve user experience, including edge-caching, end-to-end encryption and proxies. While these network- and application-oriented techniques may meet near-term goals, they will not likely support the longer-term efficiency needs that could be enabled by radically new approaches based on named content. The eCON Initiative will deliver a transformational approach to support the future needs of content and information services from the application, network and user perspective.

“While the industry is exploring various means to optimize the current network for more efficient delivery of content today, a collaborative vision is needed to assess the best path forward to evolve to a future network based on techniques like content naming,” said ATIS President and CEO Susan Miller.  “The eCON Initiative will contribute high-level directional guidance on the evolutionary needs of the network.  It will identify new opportunities to better understand the practical implications to make content optimized networks a reality.”

The initiative will capture a “present state” of existing work in this area; develop a desired “future state” that identifies the target attributes and intrinsic value of moving to a content optimized network; identify related industry work underway or needed to support the transformation; and more. It will rationalize its vision with related network evolution work being undertaken by ATIS and the industry, on 5G, IoT and the Future of the Internet.


About ATIS

As a leading technology and solutions development organization, the Alliance for Telecommunications Industry Solutions (ATIS) brings together the top global ICT companies
to advance the industry’s most pressing business priorities. ATIS’ nearly 200 member companies are currently working to address 5G, the all-IP transition, network functions virtualization, big data analytics, cloud services, device solutions, emergency services, M2M, cyber security, network evolution, quality of service, billing support, operations, and much more. These priorities follow a fast-track development lifecycle – from design and innovation through standards, specifications, requirements, business use cases, software toolkits, open source solutions, and interoperability testing.

ATIS is accredited by the American National Standards Institute (ANSI). ATIS is the North American Organizational Partner for the 3rd Generation Partnership Project (3GPP), a founding Partner of the oneM2M global initiative, a member and major U.S. contributor to the International Telecommunication Union (ITU), as well as a member of the Inter-American Telecommunication Commission (CITEL). For more information, visit

Marcella Wolfe, Manager – Public Relations and Marketing Communications, ATIS